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Identity Economics: why it matters
0I finally got around to reading “Identity Economics” by Akerlof and Kranton, a long-awaited addition to my reading list. The central theme of the book is that our identities significantly shape our decisions. Traditional economics often overlooks our personal identities, focusing instead on minimizing costs or maximizing profits. While this is a simplification, it is…
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Perfumes & Circular Economy
0500 Million. 500 Million. This is just a number, but it needs context to have meaning. Now, imagine throwing away a single bottle of perfume, one you could buy at any airport or store. When the liquid is used up, it’s common to dispose of the bottle. If we are environmentally conscious, we separate the…
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Remanufacturing & Positioning
0I have been in 2022 and 2023 in Remanufacturing Meetings, hosted by the wonderful folks of APRA Europe.Nice venue, nice people, interesting topic. Zero customers.It struck me: how come that so much hot debate about the topic brought to no real interest from the market? It could have been due to how those people (myself…